Promoting Your Brand | Conveying Your Message | Showing Your Appreciation

Case Study – Finding the customer sweet spot

March 13, 2023

Select Business Gifts have been supplying Plus Packaging with promotional products for over 30 years, since their founder began using branded gifts for some of their very first customers.

Plus Packaging are a packaging supplier based in Liverpool, providing packaging such as pallet wrap, tape and boxes to companies across the region. They see promotional gifts as a vital part of their marketing strategy and have done for many years. After trying a range of different products, Plus have found our bespoke packaged sweets the ideal, low-cost solution to promoting their brand and making a lasting impression on customers. Over the years these branded sweets have become an outstanding favourite with customers.

Plus gift their bespoke sweet packets with every delivery and have seen the huge impact that leaving a branded gift with customers can have. They have found them the ideal way to make customers feel valued, leaving them with a tangible way to remember the company and boosting brand awareness at the same time. Often, they can even help with the speed of deliveries as customers are eager to unload their orders and tuck into their sweets.

Their branded packaging on the sweets helps share key messages with customers, highlight USPs, and direct people to their website.

Not only are they a favourite with customers receiving their delivery, but they are highly valued by their company reps who take them out on sales calls. The sales reps at Plus Packaging couldn’t do without their branded sweet gifts and even say people are quicker to answer the door when they know they are coming with sweets!

These small tokens of appreciation go a long way in building relationships, customer loyalty and of course creating a memorable, lasting impression. This in turn leads to referrals and increased sales.

Some of their recent customer feedback has really shown the impact their branded sweets have had!

When asked what Plus Packaging do well their customers have said:

Digital Marketing Manager – Plus Packaging Ltd.

“A competitive reliable service; Select deliver every time. Thanks for continuing to support us in raising our brand awareness.”

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